Mark Marando Media to launch features on unusual Australian art careers

Sydney lifestyle publisher Mark Marando Media will begin a feature series on art-related careers beyond gallery artists, starting with storyboard and visual concepts artist Dean Mortensen. The move reflects reader demand for broader career coverage and gives the magazine a new content lane in Australia’s creative sector.

Why it matters: - Mark Marando Media is widening its coverage beyond general lifestyle topics into niche Australian art careers. - The new series is aimed at readers who want to understand career paths in the art industry beyond selling work to galleries. - The first profile spotlights a creative profession that supports advertising, film, events and retail campaigns.

What happened: - Sydney-based Mark Marando Media said it will start publishing a series of features on unusual art-related careers. - The first feature focuses on Dean Mortensen, founder of Scenes By Dean. - Mortensen is a storyboard and visual concepts artist based in Sydney. - The magazine said the editorial shift follows reader enquiries about careers in the art industry.

The details: - Mortensen has more than 30 years of experience as a concept illustrator and art director in the advertising and film industries. - His work includes features, serial dramas, short films and television commercials. - Mortensen also creates visual concepts for events and activation agencies, film production companies and retail brands. - Mark Marando Media said the feature series will highlight careers that sit outside the traditional gallery model. - More information about Mortensen is available on Scenes By Dean. - More information about Mark Marando Media is available on the company website.

Between the lines: - The content move suggests the magazine is using audience feedback to steer new editorial topics. - Founder Mark Marando said the site has seen strong visitor growth and is paying closer attention to what readers say they want. - Marando also said the team is focused on keeping pace with technology to communicate with visitors more effectively. - The new feature lane also gives the magazine another way to cover under-the-radar professionals and businesses.

What's next: - Mark Marando Media plans to continue the series with additional profiles on unusual art-related careers. - The magazine is likely to use the format to surface more Australian creative professionals and related businesses. - Dean Mortensen’s profile appears to be the first installment in that broader editorial push.

The bottom line: - Mark Marando Media is expanding its lifestyle brand into a more focused look at Australia’s art industry talent and the jobs behind the finished work.